Lead Reactivation · Outbound campaigns, done for you

AI lead reactivation: consent-first calls to past customers and old leads

Vocemi calls people already in your records, such as past customers, unconverted enquiries, and quotes that were not booked, and offers one approved next step, usually booking back in. Before anyone is called, the list and the consent basis for each contact are checked. AI-voice sales calls need prior express consent in Canada and the US, and specific consent in the UK. The agent stays inside your script, honours opt-outs, and you get a report of who was reached, who booked, and who opted out.

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What lead reactivation is, and what it isn't

One outbound offer to people who already know the business. Database reactivation is another name for that job. Incoming calls are a different service: AI receptionist for incoming calls.

Step 1: Clean the list before anyone is called

Source: an export from your CRM, booking software, or a spreadsheet. You approve the final list.
Remove duplicates, bad numbers, and your internal do-not-call list. Where a National DNCL, National DNC Registry, or TPS/CTPS registration applies, that registration is the client's responsibility.
Leave out anyone without the consent that call needs.

If a list doesn't meet the rules, we'll say so before launch. Leads are reached by SMS, WhatsApp, and calls.

Step 2: Consent and calling rules in Canada, the US and the UK

Calling, texting and do-not-call rules vary by country and province. Each client confirms the rules that apply to their business before a campaign goes live. This page is general information, not legal advice.

Canada

Outbound calls fall under the CRTC Unsolicited Telecommunications Rules. ADAD covers pre-recorded or synthesized voice, and the cautious assumption is that an AI voice placing calls is covered. A sales call needs express consent (written, recorded oral, or electronic, with a record). Being a customer does not replace it: the exemption covers the National DNCL, not ADAD consent (CRTC 2014-155; our CRTC guide). Calls identify the caller and the reason, give an email or postal address and a local or toll-free number, and stay within 9:00 a.m.–9:30 p.m. weekdays and 10:00 a.m.–6:00 p.m. weekends, recipient's time (UTRs Part IV). Notice 2026-132 asks whether ADAD should name AI voices and whether the caller must say it is not a live person. Comments closed 27 July 2026, replies 11 August 2026, and there is no decision as of October 2026. Follow-up texts and emails fall under CASL.

United States

In February 2024 the FCC treated AI-generated voices as an artificial or prerecorded voice under the TCPA: prior express consent, and prior express written consent for telemarketing (FCC 24-17, 47 CFR 64.1200). Calls identify the caller and offer an opt-out. The federal window is 8 a.m.–9 p.m. local. Florida and Oklahoma are stricter. Opt-outs are honoured on the call.

United Kingdom

PECR regulation 19 requires specific prior consent to automated calls. General marketing consent, or consent to live calls, is not enough. A service message is not marketing until an offer is added. Calls must name the business and give a contact number (ICO: telephone marketing). The ICO describes a live call as a live person speaking, so the cautious reading is that an AI voice is not a live call. Penalties are significant.

The greeting is written for that client. It is not a fixed default, and this is not a self-serve platform.

Step 3: The script: what the AI says, and what it won't

Name the business, say it is an automated assistant, and state why you are calling.
Give one approved offer and one next step: book, request a callback, or send information.
Honour an opt-out on that call. Send complaints and pricing exceptions to your team.

Step 4: Follow-up cadence

The client defines how many attempts, the spacing, and the hours, inside the recipient's legal window. An example only, not a Vocemi guarantee, is 3–5 attempts over 7–14 days. Follow-up can be SMS or WhatsApp, and that message still needs the consent CASL, TCPA, or PECR requires for the channel.

Step 5: Tracking and results reporting

Each contact is marked called, reached, voicemail, interested, booked, callback, opted out, wrong number, or escalated. Outcomes are reviewed before the next batch. The client dashboard is available anytime. Estimate it with your own numbers.

How a reactivation campaign launches

Agree the audience, such as past clients who should book a visit.
Approve the list, the consent basis, the script, and the offer.
Run a first batch, review the outcomes, then adjust.

What it costs

Reactivation pricing is customized. There is no public price. The quote is prepared for that list and that campaign.

Guides: med spas, insurance brokerages, HVAC and plumbing, dental practices.

Lead reactivation FAQs

What is a lead reactivation (database reactivation) campaign?

It calls people already in your records, such as past customers, enquiries that never booked, and quotes that were not booked, with one message and one next step you approved. That next step is usually booking back in.

Is it legal to have an AI call my past customers?

Only when that country's rules are met, and this is not legal advice. See the calling-rules section and Canada's telemarketing rules for AI voice calls.

They're already my customers. Do I still need their consent?

Usually yes for a sales call. In Canada the existing-customer exemption covers the Do Not Call List, not automated-voice consent. In the US, TCPA consent applies to AI voices. In the UK, consent must name automated calls.

What do you need from me to start?

A contact export, the consent basis for each person, your internal do-not-call list, the offer, and who handles escalations. Contacts without the consent a call needs are left out.

How many times will the AI call each person, and when?

The client defines the cadence. An example only, not a Vocemi guarantee, is 3–5 attempts over 7–14 days. Calling stays inside the recipient's legal hours and stops after a booking, an opt-out, a wrong number, or the client's maximum.

What happens if someone asks something off-script or wants a person?

It does not improvise. Off-script questions, complaints and pricing exceptions go to your team with a summary. An opt-out is honoured on that call.

What results should I expect?

No typical rate is quoted. You review the report before the next batch. Estimate it with your own numbers.

Can it send texts as well as call?

Yes. Leads can be reached by SMS, WhatsApp, and calls. Follow-up can be SMS or WhatsApp, and the client defines the cadence. A text still needs the consent that channel requires.

Have a list of past customers? Let's check it first

Book a free 30-minute call. We will look at the list, the consent you have, and the one campaign worth running first.

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(437) 332-5220 · business@vocemi.com · Based in Calgary. Campaigns run for businesses in Canada, the United States and the United Kingdom.